7-ELEVEn x NASA
INTERSTELLAR COLLAB INCOMING
So we ran with it, imagined a few ways that 7-ELEVEn and NASA could be combined on the feed. The first way, 7-ELEVEn is known for it’s car UGC and all of the photoshoots that happened right outside of the storefronts, so we took that one step further and dropped the NASA Europa Clipper satellite in a car shoot style spread.
NASA Approached 7-ELEVEn with the opportunity to do something big for the launch of it’s Europa clipper and its continued study of Jupiter and it’s icy moon. We were given the brief to grab people’s attention, and launch a campaign filled with content that educated and entertained.
ACD: Andrew Pattee
CW: John Dillon IV
Designer: Darren Wong
We also found an intersection between NASA’s Europa mission and 7-ELEVEn:
An icy moon and the iconic icy blue slurpees
