DoorDash IYKYK Campaign

Our Goal: We wanted to create a simple challenge using the prompt “tell me you’re from [city] using only your DoorDash orders", Tapping into the #tellmewithouttellingme + #IYKYK trends.

We kicked it off by collaborating with Influencers to order meals from their favorite spots in their respective cities, and then sharing out their food hauls with their followers, prompting any locals to guess what spot in their city the meals came from.  DoorDash also kicked it off with their own video featuring footage from local restaurant and food merchants then encourage users to post their own videos.