For the month of March we set our sights on Women’s History Month, spotlighting unique creators, along with scroll stopping animations and visuals.
Role: Art Direction and Concept, Graphic Design
Leading as designer on this month, I worked with our team to iterate on what an anthemic topical graphic would look like for this month; we went through a few bold and more subdued iterations playing with the brands pre-existing palettes and design assets in ways that both excited and challenged our client. It ultimately served as a testing ground as we became comfortable working with each other.
Set the intention to provide visibility
We wanted to continue to hold space for creators by spotlighting women who were holding it for themselves with the content they create.
Make it stand out
To round out the month, we pivoted towards a gentle reminder to unplug and take a break from being online. To mirror our intention for Google for Creators to not only be a creator hub, but also an advocate for Creator wellness.